Secrets of Paper - The Definitive Note Business Resource
The purpose of the Secrets of Paper is to provide quality information and educational opportunities through superior products and action-oriented workshops. Our vision is to help you to create a rewarding Note Business through specific opportunities, products, seminars, workshops, newsletters and conventions. Each product and event below provides the latest and the most current information to help develop your Note Business knowledge base and encourage you to take a more active role in brokering and investing in real estate secured notes.
Every Single Profitable Note Marketing Idea
In The World (almost)
Produced by Secrets of Paper - the Definitive Source for Note Business Education
Written by Jeffrey R. Armstrong – President/Owner of Armstrong Capital
Your favorite Master Note Buyer – Straightforward, Honest, Fair…
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Every Single Profitable Note
Marketing Idea
In The World (almost) with Note Holders Handbook on Disk $47.50 E-Book available only $37.50 |
Every Single Profitable Note Marketing Idea In the World (Almost)!
With the customizable "Note Holders' Handbook" on
CD Rom. By Jeff Armstrong
Free
brochure ideas, direct mail flyers, letters, and much more. Feel free to copy
and adapt the many ideas in this book. Included is a CD Rom with a complete copy
of a "Note Holders' Handbook" which you can copy, make your own, and
use in many different ways to get notes flowing to you like steel to a magnet!
Yes, there are powerful techniques for finding a steady flow of profitable
mortgage notes. You'll find dozens of practical tools that you can start
using right away to turbo charge your note buying business.
There are
thousands of mortgage notes waiting to be purchased, but most of them are junk.
They just aren't investment quality. Finding the good ones is like panning for
gold. You have to wash a ton of gravel to find a nugget.
What does this mean for you as a note buyer? It means that you must have a
marketing plan in place that will generate a steady flow of mortgages for your
consideration. A powerful marketing plan!
In this influential book you will learn the inside secrets that successful note brokers have been using for years to build a successful note business.
In this manual you will learn
- All
of the important ways to spread the news about your note buying service.
- How
to contact note holders.
- How
to develop a pool of professional referral sources who will send you notes,
and you can pay them a referral fee from you commissions.
- To
build your business through centers of influence.
- To
use the media in a low cost way.
- How
to use the Internet in creative ways
- About
telemarketing without pain.
- How
the professionals develop a profitable direct mail campaign.
- To
develop niche note markets no one else is taking advantage of.
- Plenty of marketing materials you can copy and improve on.
- Several ways to use a “Note Holders’ Handbook” in your marketing.
- About note negotiating, unusual note profits, making presentations, and
- Much, much more.
You'll
see examples of letters, postcards, brochures, flyers, ads and other original
promotional material that would cost you hundreds of dollars to create. This
material is original with us and we authorize all of those who purchase this
manual the right to use any and all of these tools to promote your note
business. It will give you the kind of results you have always hoped for.
This manual Is filled with priceless techniques, tips, plans and examples to
generate a flood of cash flows to your office. We've kept the price so low that
you just can't afford not to have it. Order right now so you can put these
powerful tools to work for you as soon as possible.
Table of Contents
Introduction......................................................................................8
Chapter 1: Professional Referral Sources......................................11
More Examples of Professional Referral Sources.....................13
Chapter 2: Meeting With Sellers.....................................................19
Lead Generation...........................................................................20
Chapter 3: Advertising.....................................................................22
The Rule of Seven.........................................................................22
Note Seller Centered Advertising................................................23
Newspapers...................................................................................25
How to Write Great Classified Ads..............................................27
Radio..............................................................................................27
Television.......................................................................................28
Other Advertising..........................................................................29
The Press Release.........................................................................31
More About Press Releases.........................................................32
Resources.......................................................................................33
Chapter 4: The Internet.....................................................................34
Newsgroups....................................................................................34
Internet Tactics..............................................................................35
Super Information Highway Robbery (Satire J).........................35
Chapter 5: Telemarketing.................................................................38
Reverse Ad Marketing.................................................................39
Ad-Booklet-Telemarket Approach to Working with Realtors and FSBOs.....41
Chapter 6: Direct Mail......................................................................42
Attention Grabbing Words............................................................48
Chapter 7: Notes at Point of Purchase.............................................51
Letter to Realtors and FSBOs......................................................53
Legal Aspects of Simultaneous Closings......................................66
Chapter 8: Direct Contact.................................................................69
Fear of Rejection...........................................................................69
Chapter 9: Niche Markets................................................................71
New Opportunities in Auto Paper.................................................71
Factoring........................................................................................74
How to Profit From Real Estate Commission Notes...................75
How To Buy Commission Notes...................................................76
Judgment Investing.......................................................................77
Four steps to Profits in Judgments...............................................78
Church and Marina Notes............................................................81
Lottery Winnings...........................................................................83
Meat Paper....................................................................................86
Structured Settlements..................................................................87
Business Notes..............................................................................88
Business Note Books....................................................................97
Viatical Investments......................................................................100
Sold Out Juniors.............................................................................100
Chapter 10: Presentations.................................................................102
Riches From Realtors....................................................................102
Position Yourself As An Expert And A Resource.........................105
How To Market By Public Speaking.............................................106
How to Get Yourself on TV or Radio.............................................107
Talking to Note Sellers...................................................................110
Marketing Your Note business......................................................112
Chapter 11: Negotiations....................................................................114
Rapport............................................................................................114
Top Ten Telephone Techniques.....................................................116
Negotiation Mistake.......................................................................116
Only Give What You Get................................................................117
Communication Secrets...................................................................118
Communication is the Key...............................................................119
Chapter 12: Marketing Materials.......................................................120
A Marketing Myth...........................................................................120
Your Business Card: Your Billboard to Success.............................120
Your Logo..........................................................................................122
Your Brochure...................................................................................123
Video Brochure.................................................................................125
Chapter 13: More Ideas and Suggestions...........................................126
Business Cards and Your Bills.........................................................126
Note Holder’s Handbook..................................................................126
Guarantees.........................................................................................127
Guerilla Marketing............................................................................128
Chapter 14: Unusual Notes...................................................................130
Chapter 15: Using Your Own Money....................................................134
Chapter 16: Miscellaneous....................................................................135
Non-Stop Business.............................................................................137
Chapter 17: How To Use the Note Holder’s Handbook......................138
Chapter 18 Way-Out Ideas....................................................................140
Duping Jay Leno.................................................................................140
References..............................................................................................143
Index........................................................................................................144
