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Push the Partial
Your marketing efforts finally start to pay off and the note holders start to
contact you. You do everything right. You have found the prospects, gathered the
information, submitted the complete and legible mortgage worksheet to your
favorite Master Consultant and a couple of funding sources and obtained some
quotes. After careful consideration you subtract what you believed to be a fair
fee for yourself and presented your adjusted offer to the note holder using some
of Jeff Armstrong’s favorite Scripts and Tips. But, for some reason,
the sellers respond by saying something similar to "… thank you for your
quick response but I’ll think I’ll hold onto it for now…" and the
conversation is ended. You wonder what you could have done wrong and why the
note holders won’t accept your offers.
Well, did you offer them several different options for their note or did you
just give them a price for the full purchase? I would guess that you just gave
them an offer to purchase the entire note. If that is the case you are not using
the full extent of your cash flow knowledge as a consultant to custom tailor a
transaction that will fit their needs. Did you really make an effort to
determine what their cash need or want could be? Sometimes a consultant can get
so wrapped up in the numbers and description of the note, mortgage and property
that trying to actually assist that person with their cash flow needs becomes
secondary.
It is my opinion, backed by personal statistics, that when you limit yourself
to offering only a full purchase quote your chances of actually getting the deal
are greatly diminished. Over my thirteen year cash flow career thus far and
being involved in over 1200 closed personal transactions over that same period,
in any given year 60-75% of my closed transactions are some form of a partial
purchase. The different partial purchase options have been instrumental in my
success as a note broker and cash flow consultant.
"Pushing partials" as I call it is a three step process. The first
step is to initially do the best you can to determine the actual need or want of
the seller. As I have mentioned before, it is not our job to convince people to
sell their income streams but to be ready, willing and able to assist them when
they have a cash need or want. Sometimes the note holder will be aloof and not
want to give us an exact number of dollars they are looking for. Some note
holders feel that if they give you an exact number of dollars they really need
that they somehow will be losing more money than necessary or that they might be
able to get a better quote if they just say that they need as much as they can
get. Unaware that they may not need to sell the entire note it is our job to
explain to the note holder their options and the benefits of only selling just a
portion of their note to get the immediate cash they need now and still retain
an interest in future payments.
The second step comes in submitting the worksheet to the funding source. Not
all funding sources will purchase a part of a note so check your funding source
directory; some of them will only purchase the entire note. When your worksheet
is filled out and before you send it to your favorite Master Consultant and a
couple of funding sources you will need to request a couple of partial offers.
If you don’t request any additional options you will probably just get an
offer for the full purchase of the note. At the bottom left hand corner of your
mortgage worksheet there is a space for a full purchase offer and then a couple
of spaces that say "Buy ____ payments for:". It is in this space that
you will structure a couple of partials that you would like the funding source
to quote for you. Maybe you would like a price for half of the remaining
payments and a quarter of the remaining payments. For example, if the note has a
20 year term (240 months) maybe you would request a price for 120 payments and
60 payments in addition to a price for the full purchase. Then you would submit
it to the appropriate funding sources and obtain some offers.
The third step in pushing the partial is in presenting your adjusted offer to
the note holder. After you have obtained the offers and subtracted your fee you
want to present the options to the note holder in a positive way. One way to do
this is before you contact the note holder back you want to calculate out the
remaining principal balance of the note when it returns to the seller on the
partial options. For example, if you want to give the note holder an offer for
the next 120 payments and there will be 117 payments remaining on the note after
the 120 payments has gone by, you would calculate the remaining principal
balance on the note for the 117 payments. If necessary, your favorite Master
Consultant or funding source could help you with this calculation. Armed with
that information you can now present the partial options to the seller and show
the note holder how they will be able to get more money out of their note by
selling just a portion of their note by adding your offer to the remaining
principal balance of the note when it returns to them.
Many times the note holder is not even aware that selling a part of their
note is even an option. In addition, by giving the note holder two or three
options, the note holder may come to the realization that a partial option would
be much better for them and you’ll then have the note holders saying things
such as "…Wow, I didn’t even know I could do that…how much will you
give me for 96 payments?...". Become familiar with the different types of
partial options and you never know, you might be the only the note holder
contacted that is "pushing the partials".
Jeff Armstrong is president of Armstrong Capital. He is a member of the
Million-Dollar Club, a Master Broker, visiting instructor for the American Cash
Flow Institute, and the author of two best selling books. He can be reached by
calling 818-884-2322, faxing 818-884-1723, e-mail jeff@armstrongcapital.com, or
visit armstrongcapital.com and click on "Note Brokers" for questions
and information about his Master Broker Services, Mentorship Program and how
Armstrong Capital can help you succeed.
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