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Never Assume
Junior High School, ah, I remember it like it was yesterday. Lots of friends,
fun and good times. And there was lots of learning going on as well in science,
english, history and algebra. I don’t remember most of the teachers I had back
then but there was one teacher that sticks out in my mind, Mr. Burr who taught
me Algebra I and Algebra II. Mr. Burr taught me much more than algebra though.
While filling my head with equations, formulas, proofs and theorems Mr. Burr
gave me a piece of advice that I would use for the rest of my life. That piece
of advice was "Never assume because it makes an ass out of u
and me". Not only did that one piece of advice help do well in
algebra but it has helped me out in my life and in the cash flow business as
well.
As a Cash Flow Consultant there are many things that you should ‘never
assume’. Assuming anything in any business is a very poor way of doing
business and not only hinders a business but also is detrimental to the business
itself. Assuming can not only cost you lots of time, money and future business
but also, on the extreme end, it could cost you relationships and burn bridges
with associates and clients. Following I have made a list of five of the things
you should never assume as a Cash Flow Consultant, see if you can think of
others as you read through them.
Never assume the note holder or client knows what you do. This is a very
niche industry, we all know what you do, but the average person out there has no
idea what you do until you explain it to them. For example, on your first
conversation with a potential note seller you should explain to them, in no
uncertain terms, that you "purchase and broker seller financed notes
secured by real estate and other income streams at a discount". If
the note holder understands this right up front it will lessen the initial shock
of the discounted value of their note when you give them their options. In
addition it will save you time if the note holder is unrealistic in their
expectations of the value of their note (i.e. expecting the balance of the note
for the full purchase).
Never assume the information the note holder or client gives you is accurate
until you see copies of the pertinent documents and information. Initially, when
quoting on a note off of a completed worksheet, all quotes on a note are ‘soft
quotes’ based on the information given. All quotes are subject to verification
of the information given and acceptance of credit, appraisal and title. The
value of the note, and the purchase price paid for them, is always contingent on
those factors and may change when all of the information is gathered, examined
and verified.
Never assume a note holder or client will remember to contact you at a
designated time in the future. Whether it is in two days, one week, one month or
one year, it is your job to stay in contact with them and to be there when they
need cash and are ready to sell. Always be proactive and follow up with a note
holder on your schedule, if they contact you first, all the better. Do not just
leave it up to chance that they will remember to contact you when they need
cash.
Never assume that a funding source, master broker or mentor will be available
immediately. Or, to put it another way, never promise a note holder or client
how quickly you can set up a conference call, get a quote or close a deal and
assume it will happen. Whether it is for a conference call, a quote or a
closing, everyone involved in this industry is on the same page when it comes to
getting and closing a deal as quickly as possible, time is always of the
essence. However, there is a process and a time for everything. If you do not
receive a quote back from the funding source within 24 hours or by the end of
the next business day you should give them a call and make sure they received
your worksheet. It is possible that it was not received or that it was illegible
and they couldn’t get back to you. If you need a conference call with a note
holder or client and the funding source call them separately beforehand to set
up a time that is good for both parties. There is nothing worse than an
impromptu conference call when someone is rushed, unprepared or doesn’t have
the proper information to handle the call intelligently.
Never assume the deal is done until you receive your commission check. As a
rule in being a cash flow consultant you should check in with the funding source
once in a while during the due diligence and closing process. Give them a call a
couple of times a week and ask how things are going and if there is anything you
can do to assist with closing. Most of the time everything will be taken care of
but sometimes they will need a question answered or a copy of a document. It is
greatly appreciated by the funding source that you are at the very least
offering to help and it will keep the transaction moving along and possibly get
closed faster.
There are many more assumptions that can make or break a cash flow
consultants business. If you run your business straightforward, honest and fair
and never assume anything your business will flourish. As a cash flow consultant
you will have a much better chance of success if you never assume.
Jeff Armstrong is president of Armstrong Capital. He is a member of the
Million-Dollar Club, a Master Broker, visiting instructor for the American Cash
Flow Institute, and the author of two best selling books. He can be reached by
calling 818-884-2322, faxing 818-884-1723, e-mail jeff@armstrongcapital.com, or
visit armstrongcapital.com for questions and information about how Armstrong
Capital can help you succeed.
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